It’s been a while since I last shared a makeup review with you, and this time I have a great beauty product to tell you about. You know about my love for organic products which are not tested on animals. I get really excited when I discover a great brand that ticks all my boxes.
Who are JOIK?
JOIK brings Northern minimalism to the beauty industry. All their products are handmade in Estonia in small batches using only the finest ingredients. All the goodness from nature is combined with luxurious emotions of scent and colour, but it’s never tested on animals, it’s free of parabens, sulphates and other harmful ingredients.
Back in 2015 Eva-Maria Õunapuu (JOIK founder) was searching for high-quality scented candles to soothe her during dark and cold winter nights. It turned out to be harder than she thought. She didn’t want to burn petroleum-based paraffin ones and was constantly disappointed with the smell of scented candles. The only solution was to get into the exciting world of scented candles herself and learn to make high-quality, clean-burning candles with lovely aromas. She found a suitable alternative to paraffin in natural soy wax and conducted lots of trials to find the desired perfumes.
Step by step the hobby turned into a business and a successful company grew out of it. Over the years natural cosmetics were added to the line: soaps, body oils and creams, bath products, hand and foot care and finally a facial range. The most important aspect of JOIK products has always been high-quality ingredients that are as natural as possible.
See the full JOIK range available in the UK.
JOIK BB cream
JOIK Moisturizing and illuminating BB cream is a new addition to the range. It gives an even, bright and slightly matte complexion, whilst moisturising.
It’s rich vitamin E formula, along with argan oil and wheat germ oils provides moisture and nourishment to protect the skin from environmental effects and premature ageing. Natural minerals even out and smooth, hide small skin defects and brighten complexion. The cream also contains titanium dioxide and zinc oxide, which provide natural protection against UV rays. The cream does not contain any synthetic colorants or fragrances.
Price for 50ml: £23
I’m not a big fan of BB creams normally, because they tend to leave my face very greasy during the day. JOIK BB cream feels so much better, as it lightly moisturises without clogging up the skin. It also has very good coverage, producing a natural glow with a matte effect.
It’s perfect for the days when I don’t want to wear lots of makeup, but I also want to have an even complexion. I can have it on from the morning to the evening and it doesn’t bother me at all. A quick wipe with my favourite cleansing water before I go to bed and it’s all gone.
Needless to say that its sleek design looks perfect in my makeup drawer. It is a product that I am enjoying very much.