Pure London is a one of kind event in the UK fashion calendar. The show is open for trade only and is a true hub for fashion professionals. Brands and designers exhibit their coming collections, whilst the shops – from small boutiques to bigger chains, decide what to take on for the next season. At Pure London, some of the best collections of women fashion, evening and occasion wear, accessories and footwear, as well as new brands stepping in the UK market can be seen.
Pure London is held on 8-10 February in Olympia London. I had the pleasure to visit the event with the photographer Rod Leon. The Womenswear Catwalk showed an inspirational line-up of womenswear and the runway trends for Autumn Winter 2015.