What colour shirts were found to be most attractive on men

When a man chooses a new shirt for their wardrobe, a selection of questions may cross their mind: does it match with the trousers? Is the material of a good quality? Is it suitable for the dress code? Something that men should also be asking is – what does this colour say about me?

As we are all aware, colours are associated with different things, but what many of us don’t realise is it can influence how a woman perceives a man. I have teamed up with Charles Tyrwhitt, experts in gentlemen’s fashion and retailers of slim fit shirts, to investigate further and find out which colours women prefer on men.

What do the colours signify?

The following colours have been found to present positive associations to women when they are worn on a man.


Red is traditionally associated with love. Populating the shelves on Valentine’s Day, it signifies love and passion. It is thought that the attraction to red comes from our biological roots – many animals such as baboons are attracted to the opposite sex if they display bright colours. If a man wears this on a first date, it might be quite overpowering to a woman, however there are some positive connotations with red too.

It was found that red gave off the impression of a strong social status and a man with power – perhaps due to its bold appearance. Research found that wearing red can actually boost the wearers own confidence, which may a good thing during a first date for women who are looking for a man with some self-assurance. A red shirt can indicate that good health and financial stability too, two more things a woman may have on their checklist when looking for a new partner.

Blue and green

In a report that investigated the attractiveness of men who were dressed in different colours, blue and green were found to be less attractive than red.

Research also revealed that the colour was not associated with kindness or sociability. Instead, vibes of loyalty came from men wearing blue.

Musician in a black shirt


Black hasn’t always been a go-to colour, but now it is opted for when the wearer wants to appear classy and formal. Similar to red, black can be perceived as the colour of self-assurance – 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy.

Black is well-known for portraying the impression of elegance. However, too much black can be perceived to be overpowering. It is a versatile colour for both men and women and can be mixed and matched with many other garments.


White was one of the favourite colours chosen by women for a man to wear. It was perceived to be the least arrogant colour and instead gave off the impression that the wearer was full of optimism! A man in a white shirt is a nice and classic look for a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.

Unattractive colours

It will probably come as no surprise that orange and brown were at the bottom of the attractive colour list. They often are perceived as quite boring, drab colours, although a bright orange shirt could brighten up an outfit nicely on a summer’s day.

Pink wasn’t a firm favourite either. Only 5% of people thought that intelligent people would wear this colour.

Men shirt colours

Tips when buying your partner a shirt

If you are considering buying your other half a shirt, keep them fashionable and follow these tips:

  • Many men look great in a colour that matches their eyes. For green eyes, perhaps opt for a moss green shirt – a popular colour this season.
  • Avoid buying dark colours for someone with a light complexion. This can really draw their skin tone out and make them appear paler.
  • If they have dark hair, opt for bright colours as these are likely to complement them more.



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